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Sonny Label was created by a Mama with a love for cute threads for her mini and an abounding frustration to find cute boys clothes that weren't covered in dinosaurs, sharks or camo print (...amirite!?)

Many, many hours of love go into designing every collection, and all Sonny Label pieces are cut and sewn in ethical, sustainable factories offshore from a variety of little pockets around the world.

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29 products

Bananarama Tee LemonBananarama Tee Lemon
SONNY LABEL
Bananarama Tee Lemon Sale price$50.00
The Stripe Pinafore Lemon by SONNY LABEL is a sleeveless toddler dress with charming yellow and white stripes. Made from 100% cotton, it boasts a round neckline accented with pink trim and a gathered waist, creating a flared skirt that embodies playful elegance for young girls.Two young children stand by a vibrant green cylindrical table. The one dressed in the Stripe Pinafore Lemon from SONNY LABEL beams with joy, while the other, wearing a pink shirt, gazes curiously at their surroundings. The setting is bright and minimalistic.
SONNY LABEL
Stripe Pinafore Lemon Sale price$64.00
Introducing the Terry Shorties Teal from SONNY LABEL: These stylish shorts come in a refreshing teal color and feature a comfortable elastic waistband. The rounded edges add a touch of flair, while the loose fit is accented by sporty blue trimming along the sides. Crafted from soft cotton terry, these shorts promise ultimate comfort.A young boy with short hair poses confidently with his hands on his hips. He wears a loose-fit, light blue shirt made from 100% Cotton Terry and the Terry Shorties in Teal by SONNY LABEL. A small green table is beside him against a plain background.
SONNY LABEL
Terry Shorties Teal Sale price$52.00
The Terry Shorties Pink from SONNY LABEL are crafted from pink cotton terry cloth and designed with a loose fit, showcasing yellow piping along the edges. They feature an elastic waistband and round pockets on each side, capturing the casual charm typical of towel shorties. The shorts are displayed against a solid black background.A young child with curly hair, dressed in the SONNY LABEL Terry Shorties Pink loose-fit outfit, leans on a small, round, green stool against a plain light gray background, creating a minimalist setting.
SONNY LABEL
Terry Shorties Pink Sale price$52.00
The "Stripe Shorties Blue" by SONNY LABEL are striped athletic shorts with blue and white vertical stripes, featuring teal contrast binding and an elastic waistband designed for summer comfort. Set against a black background, these cotton stripe shorts are perfect for any warm-weather activity.A young child stands barefoot beside a light green stool on an unadorned backdrop, epitomizing the comfort of summer. They are dressed in a blue oversized T-shirt with text and SONNY LABEL's Stripe Shorties Blue. Their hair is styled in a small topknot, perfectly capturing the essence of carefree days.
SONNY LABEL
Stripe Shorties Blue Sale price$48.00
The Stripe Shorties Lemon by SONNY LABEL boast a lively yellow and pink striped cotton design with an elastic waistband and pink contrast binding, making them the perfect choice for summer comfort. Displayed from the front against a black background, these shorts will surely make a vibrant addition to any warm-weather wardrobe.Two young children stand by a small green table in a bright room. One child, wearing the Stripe Shorties Lemon from Sonny Label, smiles at the camera. The other, dressed in a pink shirt with contrast binding, looks towards the first child. Both have their hair styled in small ponytails.
SONNY LABEL
Stripe Shorties Lemon Sale price$48.00
The Bananarama Tee Baby Blue, crafted by SONNY LABEL, features a bright graphic of a colorful banana inside a blue frame. The phrases "SONNY BUNNY CLUB" and "BANANARAMA BEACH" are prominently displayed on this soft cotton shirt set against a simple background.A joyful child with blonde hair wearing the Bananarama Tee Baby Blue by SONNY LABEL, featuring a colorful design, is sitting with arms raised on a green stool. The child is smiling widely against a plain white background.
SONNY LABEL
Bananarama Tee Baby Blue Sale price$50.00
Sold outThe Summer Club Tee Teal by SONNY LABEL is a playful t-shirt for kids, featuring "Sonny Summer Club" in bold purple text. Inspired by the lively vibes of Bananarama Beach, it has short sleeves and a round neckline, complemented by additional text and a phone number for a touch of extra flair.A young child with curly hair sits on a light green stool, joyfully smiling. They wear the "Summer Club Tee Teal" by SONNY LABEL, paired with light blue striped shorts—a delightful member of the exclusive kids-only Bananarama Beach vibe. The background is plain and white.
SONNY LABEL
Summer Club Tee Teal Sale price$48.00
The Summer Club Tee Pink by SONNY LABEL is a standout piece designed for kids, showcasing "SONNY SUMMER CLUB" in bold yellow letters on the front, highlighted by additional small text below it, all set against a light pink background.A toddler stands barefoot on a white floor, wearing a pink "Summer Club Tee" by SONNY LABEL with matching shorts, raising their arms in excitement. Beside them is a small, cylindrical green table. The scene captures the joyful essence of a playful, kids-only atmosphere in a bright white studio setting.
SONNY LABEL
Summer Club Tee Pink Sale price$48.00
Sold outA smiling child with curly hair is wearing the SONNY LABEL Summer Club Cap : Electric, which features an adjustable velcro strap, and a white T-shirt that says "the sun always comes up." The background is solid light blue.A joyful child wearing the Summer Club Cap in Electric by SONNY LABEL, a white T-shirt that reads "the sun always comes up," and pink pants raises their arms in excitement against a plain background.
SONNY LABEL
Summer Club Cap Electric Sale price$42.00
A young child wearing the Summer Club Cap: Flamingo by SONNY LABEL, a pink cap with an adjustable Velcro strap, along with a white t-shirt that says "the sun always comes up" and pink shorts, stands smiling against a light blue background.A cheerful child with curly hair is smiling, wearing the Summer Club Cap: Flamingo by SONNY LABEL, a pink cap featuring an adjustable velcro strap, and a white T-shirt that states "the sun always comes up." The background is a soft blue.
SONNY LABEL
Summer Club Cap Flamingo Sale price$42.00
Sold outA young child with curly hair wears the Summer Club Cap in Khaki from SONNY LABEL, featuring an adjustable velcro strap, along with a white T-shirt. They smile gently while playfully pointing their forearm forward, set against a light gray background.A baby, sitting and smiling, wears a SONNY LABEL Summer Club Cap in khaki with an adjustable velcro strap, paired with a white T-shirt featuring the phrase "the sun always comes up." The soft, light gray background perfectly captures the baby's joyful and content demeanor.
SONNY LABEL
Summer Club Cap Khaki Sale price$42.00
Sold outA young child with curly hair smiles while wearing the Summer Club Cap in Ocean by SONNY LABEL, along with a white T-shirt that says "the sun always comes up." The background is a soft blue.A young child with curly hair stands against a light blue background, wearing the Summer Club Cap : Ocean from SONNY LABEL, along with a white T-shirt that reads "The sun always comes up." The mini explorer playfully rests their hands on their head, looking slightly upward.
SONNY LABEL
Summer Club Cap Ocean Sale price$42.00
Sold outA young child wearing the SONNY LABEL Summer Club Cap in Poppy, featuring an adjustable Velcro strap, and an oversized white t-shirt with the slogan "the sun always comes up," stands against a light gray background. The child is smiling and wearing light pink pants.A toddler wearing a white T-shirt and the Summer Club Cap : Poppy by SONNY LABEL looks surprised or curious. The cap is orange, made of nylon, and features an adjustable velcro strap with white text on the front. The child has both hands on the cap against a plain, light background.
SONNY LABEL
Summer Club Cap Poppy Sale price$42.00
Sold outA baby wearing the Summer Club Cap in Sage by SONNY LABEL, which features an adjustable velcro strap, and a white shirt with text. The baby is touching their mouth and looking forward against a neutral background.A smiling baby wearing the SONNY LABEL Summer Club Cap in sage, featuring an adjustable velcro strap, sits on a light blue background. The baby is dressed in a white shirt with the text "the sun always comes up" and snug brown shorts, with bare feet adding to the charm.
SONNY LABEL
Summer Club Cap Sage Sale price$42.00
Sold outThe Fun Socks Jellyfish by SONNY LABEL, featuring a pink ribbed design with an orange cuff and a white stripe, showcases funky details against a plain white background.
SONNY LABEL
Fun Socks Jellyfish Sale price$12.00
A lone "Fun Socks Citrus" sock by SONNY LABEL, featuring a green body with a purple cuff and a thin white stripe in between, stands isolated on a black background.
SONNY LABEL
Fun Socks Citrus Sale price$12.00
The Muslin Pants with Olive Stripe from SONNY LABEL are cream-colored and ideal for spring days. They feature an elastic waistband with a drawstring and are made of 100% cotton. These pants offer a simple, casual design perfect for active kids, complete with subtle green side stripes and textured fabric.A toddler with curly hair, dressed in a green shirt and SONNY LABEL's Muslin Pants with Olive Stripe made from 100% cotton, stands barefoot on a white floor, facing a hay bale. On these spring days, the child seems curious as they gently touch the hay with one hand.
SONNY LABEL
Muslin Pants with Olive Stripe Sale price$37.00 Regular price$52.00
Sold outThese Check Shorts with Salmon Stripe by SONNY LABEL are made from breathable cotton and feature a white drawstring waistband alongside pink side stripes. Their loose fit and laid-back country western flair make them perfect for casual outings.A young child with light brown hair in pigtails sits on a straw bale, embracing a country western vibe. They're wearing a pink rodeo graphic T-shirt made of 100% cotton and SONNY LABEL's Check Shorts with Salmon Stripe. Against a plain light background, the child beams at the camera.
SONNY LABEL
Check Shorts with Pink Side Stripe Sale price$48.00
Sold outThe 'Rodeo Rascals' Everyday Tee Olive by SONNY LABEL features an eye-catching illustration of a cowboy on a bucking horse, with the words "Rodeo Rascals" prominently displayed underneath. Perfect for daily wear, this oversized green tee effortlessly blends comfort and style.A young child is standing barefoot on a straw bale, sporting the 'Rodeo Rascals' Everyday Tee Olive by SONNY LABEL, paired with checkered shorts. The oversized green tee features a playful Rodeo Rascals illustration, and the child is gazing downward while slightly tugging at the shirt against a plain, light background.
SONNY LABEL
'Rodeo Rascals' Everyday Tee Olive Sale price$34.00 Regular price$48.00
Sold outA young child, donning a SONNY LABEL Cotton Beanie in green, a white t-shirt adorned with a small red logo, and red and white checkered pants, sits on a green stool against a light background. The child is smiling and holding the beanie with both hands.A young child with bright blue eyes sits barefoot on a blue skateboard, holding onto it with both hands. The child wears a white long-sleeve shirt, light blue jeans, and a chunky green Cotton Beanie from SONNY LABEL. They are seated on a white floor with a metal bench in the background.
SONNY LABEL
Cotton Beanie Green Sale price$24.00 Regular price$34.00
A young child sits on a green chair, holding a blue skateboard with bright yellow wheels. The child is wearing a chunky "Cotton Beanie Blue" by SONNY LABEL, along with a white shirt featuring red text, and light blue baggy pants. The background is set in a neutral, light-colored environment.A young child with long hair, wearing a chunky Cotton Beanie Blue from SONNY LABEL, a white oversized 100% cotton t-shirt, and light blue pants, stands barefoot on a white floor. In front of the child, there's a miniature blue skateboard with green wheels. A green metal chair is in the background.
SONNY LABEL
Cotton Beanie Blue Sale price$24.00 Regular price$34.00
Sold outA young child, wearing the SONNY LABEL Cotton Beanie Red and a 100% cotton white long-sleeve shirt, balances while stepping over two colorful skateboards—one blue and one yellow. Standing on one foot with arms outstretched, the child is dressed in light blue jeans next to a small green bench.A toddler, standing barefoot against a minimalist background, is wearing a chunky red Cotton Beanie from SONNY LABEL, a white oversized t-shirt with a small red logo, and light blue baggy jeans. To the right, there's a colorful skateboard with yellow and blue wheels. The soft beanie from SONNY LABEL adds an extra touch of cuteness to the scene.
SONNY LABEL
Cotton Beanie Red Sale price$24.00 Regular price$34.00
One Fun Socks Flossy by SONNY LABEL, a white cotton blend sock with ribbed texture and a distinctive pink and red band at the top, is isolated against a plain background.
SONNY LABEL
Fun Socks Flossy Sale price$12.00
Introducing the Fun Socks Cobalt from SONNY LABEL: a single blue sock with a ribbed texture, highlighted by a stylish green cuff and a thin white stripe below it, ideal for adding flair to kids' sizes. The sock is showcased against a white background.
SONNY LABEL
Fun Socks Cobalt Sale price$12.00
A toddler with long hair sits on a green chair, wearing a SONNY LABEL Cotton Beanie in Pink, a white long-sleeve shirt, and green-and-white checkered pants with the cuffs rolled up. The floor is white with a minimalist background as the toddler looks towards the camera.A child with long hair, wearing a snuggly soft SONNY LABEL Cotton Beanie in pink, a white shirt, and green checkered pants sits on a colorful skateboard. The child is barefoot and looks off to the side with an expression of surprise or curiosity.
SONNY LABEL
Cotton Beanie Pink Sale price$24.00 Regular price$34.00
Sold outA young child with blonde hair is balancing on a small blue skateboard indoors. The child is barefoot and wearing a green striped long-sleeve shirt paired with Light Denim Jeans from SONNY LABEL, featuring an elastic waistband. A green chair sits nearby against the plain, bright background.A young child with curly hair, dressed in a white shirt and **SONNY LABEL Light Denim Jeans**, balances on a small green stool while holding a yellow skateboard. The backdrop is plain and light-colored.
SONNY LABEL
Light Denim Jeans Sale price$37.00 Regular price$52.00
A young child with brown hair in pigtails sits on a green chair, smiling. The child is wearing the SONNY LABEL Stripe Long Tee Pink made from soft cotton spandex fabric and light blue jeans with the cuffs rolled up. A colorful skateboard featuring bright stripes lies on the floor beside the chair. The background is plain white.A young child with light brown hair in two pigtails, tied with pink hair ties, sits on a green chair. The child is wearing a SONNY LABEL Stripe Long Tee Pink made of cotton spandex fabric and light blue rolled-up pants. A small skateboard is on the floor near the chair.
SONNY LABEL
Stripe Long Tee Pink Sale price$34.00 Regular price$48.00
A young boy standing on a green stool wearing the tour de parks sloppy joe in green with green and white checkers pants.A young boy sitting on the ground in front of a green chair wearing the tour de parks sloppy joe in green.
SONNY LABEL
'Tour De Parks' Sloppy Joe Green Sale price$41.00 Regular price$58.00

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