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Illoura The Label seeks to make timeless baby, children's and womenswear that will be cherished for years to come. Each piece in the Illoura collection is thoughtfully designed in their studio by the sea in Gippsland, Victoria. Illoura prioritise quality over quantity, creating considered and concise collections full of heirlooms destined to remain cherished pieces to be passed down through generations.

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32 products

Blossom Romper NaturalBlossom Romper Natural
ILLOURA THE LABEL
Blossom Romper Natural Sale price$79.00
Blossom Romper CoralBlossom Romper Coral
ILLOURA THE LABEL
Blossom Romper Coral Sale price$79.00
A smiling child with blonde hair stands barefoot, wearing a white T-shirt with red text and Thea Shorts Marigold by ILLOURA THE LABEL, featuring an elasticated waist. One hand is on their hip while the other is raised playfully against a plain light background.
ILLOURA THE LABEL
Thea Shorts Marigold Sale price$59.00
Crochet Hat Sunset StripeCrochet Hat Sunset Stripe
ILLOURA THE LABEL
Crochet Hat Sunset Stripe Sale price$59.00
A young child with long hair wears the Crochet Hat Ecru by ILLOURA THE LABEL and a sleeveless pink dress. They stand against a light-colored background, making an expressive face with their lips pursed and eyes looking to the side.A young girl stands against a light-colored wall, wearing a light pink dress and the Crochet Hat Ecru from ILLOURA THE LABEL. She is barefoot and looking to the side with a relaxed posture, set in a simple and minimalistic environment.
ILLOURA THE LABEL
Crochet Hat Ecru Sale price$59.00
A young girl in a sleeveless cream top and the ILLOURA THE LABEL Lennie Skirt Watermelon with an elasticated waistband stands barefoot against a plain light-colored wall, looking to the side. Her hair is long and loose. The setting is minimalist and bright.A young girl faces the wall, wearing a cream-colored smocked top and the Lennie Skirt Watermelon by ILLOURA THE LABEL, which features an elasticated waistband. Her long, light brown hair cascades down her back against the plain, light-colored background.
ILLOURA THE LABEL
Lennie Skirt Watermelon Sale price$69.00
Sunseeker TeeSunseeker Tee
ILLOURA THE LABEL
Sunseeker Tee Sale price$55.00
A young girl with long dark hair sits on a wooden stool against a plain white wall, wearing the Crochet Mini Sunset Stripe dress by ILLOURA THE LABEL. The vibrant crochet dress features horizontal bands in red, white, and yellow. Her expression is calm and relaxed.A young girl with long dark hair is wearing the Crochet Mini Sunset Stripe dress by Illoura The Label. She is barefoot on a light-colored floor against a plain background, arms positioned behind her back, gazing at the camera.
ILLOURA THE LABEL
Crochet Mini Sunset Stripe Sale price$110.00
A young child with light brown hair stands barefoot, gazing at a blank wall. They're dressed in a vacation-style, colorful outfit from ILLOURA THE LABEL, featuring Crochet Shorts Sunset Stripe with Retro Sunset hues in red, yellow, and white horizontal patterns.A young child with long blonde hair stands barefoot on a light-colored floor, wearing ILLOURA THE LABEL's Crochet Top Sunset Stripe and matching shorts in vibrant hues of red, blue, and yellow. The background is a plain, light wall.
ILLOURA THE LABEL
Crochet Shorts Sunset Stripe Sale price$79.00
A young child stands barefoot against a plain backdrop, adorned in ILLOURA THE LABEL's Crochet Top Sunset Stripe, an outfit featuring sunset hues of red, orange, and white. The ensemble is made with 100% cotton crochet and complements the child's long, wavy hair and neutral or slightly pensive expression.A young child with light brown hair stands barefoot, gazing at a blank wall. They're dressed in a vacation-style, colorful outfit from ILLOURA THE LABEL, featuring Crochet Shorts Sunset Stripe with Retro Sunset hues in red, yellow, and white horizontal patterns.
ILLOURA THE LABEL
Crochet Top Sunset Stripe Sale price$79.00
A young boy with wavy blonde hair stands barefoot against a plain background. He is wearing a beige T-shirt with red text and Thea Shorts Watermelon by ILLOURA THE LABEL, which feature an elasticated waist. His expression is neutral, and he is holding up one side of his shirt slightly.A young boy stands barefoot against a plain background, shading his eyes with one hand. He wears a beige "SUNSEEKER" t-shirt paired with ILLOURA THE LABEL's Thea Shorts in Watermelon, which feature an elasticated waist and are crafted from cotton terry towelling.
ILLOURA THE LABEL
Thea Shorts Watermelon Sale price$59.00
A young boy with blonde hair stands barefoot on a light-colored floor, dressed in an ILLOURA THE LABEL Basic Tee Mushroom Stripe made from breathable cotton and blue shorts, looking slightly to the side. The wall behind him is plain and light-colored.A young boy with blond hair smiles subtly as he wears the Basic Tee Mushroom Stripe by ILLOURA THE LABEL, crafted from breathable cotton. He has one arm raised, resting on his head against a neutral background.
ILLOURA THE LABEL
Basic Tee Mushroom Stripe Sale price$55.00
Mars Romper WatermelonMars Romper Watermelon
ILLOURA THE LABEL
Mars Romper Watermelon Sale price$69.00
Opie Dress Summer DaisyOpie Dress Summer Daisy
ILLOURA THE LABEL
Opie Dress Summer Daisy Sale price$95.00
A young child with blonde hair stands barefoot on a light-colored floor against a plain off-white background, wearing the Field Dress Lilac by ILLOURA THE LABEL. The sleeveless, light purple cotton voile midi dress gently drapes as the child gazes slightly downward with a thoughtful expression.A young girl stands sideways on a plain background, wearing the Field Dress Lilac by ILLOURA THE LABEL. The dress is crafted from light cotton voile and falls to a midi length with sleeveless design features. She has long, light brown hair and is barefoot, gently clasping her hands near her chest.
ILLOURA THE LABEL
Field Dress Lilac Sale price$89.00
Sold outPip Romper Summer DaisyPip Romper Summer Daisy
ILLOURA THE LABEL
Pip Romper Summer Daisy Sale price$79.00
A young girl with long dark hair stands barefoot, facing away. She embodies a relaxed vacation style in a matching ILLOURA THE LABEL beige cotton crochet top and their Crochet Shorts Ecru. The background features a plain, light-colored wall and floor.A young girl with long dark hair is standing against a plain background, wearing the Crochet Shorts Ecru by ILLOURA THE LABEL and a cream-colored cotton crochet tank top.
ILLOURA THE LABEL
Crochet Shorts Ecru Sale price$75.00
A young girl with long brown hair stands against a plain background, wearing an ILLOURA THE LABEL Crochet Top Ecru cotton tank top paired with matching shorts. Her hands rest by her sides as she maintains a neutral expression, embodying a simple yet elegant style.Against a simple light background, a young girl with long dark hair stands barefoot and slightly turned to the side, dressed in ILLOURA THE LABEL's Crochet Top Ecru along with matching shorts.
ILLOURA THE LABEL
Crochet Top Ecru Sale price$75.00
Young girl wearing the crochet vest in ecru with matching pants.Young girl wearing the crochet pant in ecru with matching vest.
ILLOURA THE LABEL
Crochet Vest Ecru Sale price$79.00
Sold outYoung girl wearing the Sadie overalls in buttercup.Young girl wearing the Sadie overalls in buttercup.
ILLOURA THE LABEL
Sadie Overalls Buttercup Sale price$60.00 Regular price$85.00
Sold outYoung girl wearing the tilly blouse in buttercup.Young girl wearing the tilly blouse in buttercup from the back.
ILLOURA THE LABEL
Tilly Blouse Buttercup Sale price$49.00 Regular price$69.00
Young boy wearing the henna pants in cocoa stripe with a pink t shirt.Young boy wearing the henna pants in cocoa stripe with a pink t shirt.
ILLOURA THE LABEL
Hennie Pants Cocoa Stripe Sale price$53.00 Regular price$75.00
Young boy wearing the henna pants in cornflower.Young boy wearing the henna pants in cornflower and beige t shirt.
ILLOURA THE LABEL
Hennie Pants Cornflower Sale price$49.00 Regular price$69.00
Little girl wearing the chunky knit jumper in natural with a pink skirt.A young girl wearing the Chunky knit jumper in natural with a pink skirt.
ILLOURA THE LABEL
Chunky Knit Jumper Natural Sale price$63.00 Regular price$89.00
Young girl wearing the luna pinafore in cocoa.Young girl wearing the luna pinafore in cocoa with her hands in her pockets.
ILLOURA THE LABEL
Luna Pinafore Cocoa Sale price$60.00 Regular price$85.00
Young boy wearing the poet tee undyed with the hennie cornflower pants.Young boy wearing the poet tee undyed and the henna cornflower pants.
ILLOURA THE LABEL
Poet Tee Undyed Sale price$39.00 Regular price$55.00
Young girl wearing knit vest in cocoa with a pink skirt.Young girl wearing the knit vest in cocoa and a pink skirt.
ILLOURA THE LABEL
Knit Vest Cocoa Sale price$49.00 Regular price$69.00
Young girl wearing the yumi dress in natural.Young girl wearing the yumi dress in natural.
ILLOURA THE LABEL
Yumi Dress Natural Sale price$60.00 Regular price$85.00
A young kid wearing the essential knit pants in biscuit and cocoa jumper.The essential knit pants in biscuit.
ILLOURA THE LABEL
Essential Knit Pants Biscuit Sale price$42.00 Regular price$69.00
The poet knit pants in biscuit.The back of the poet knit pants in biscuit.
ILLOURA THE LABEL
Poet Knit Pants Biscuit Sale price$33.00 Regular price$54.00
A young kid wearing the essential knit jumper in cocoa with matching beanie.The essential knit jumper in cocoa.
ILLOURA THE LABEL
Essential Knit Jumper Cocoa Sale price$45.00 Regular price$74.00
Girl standing against white background with Penny blouse tucked into Vali bloomersRear view of girl wearing Penny blouse and Vali bloomers
ILLOURA THE LABEL
Vali Bloomer Sale price$22.00 Regular price$44.00

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